In 2015 we celebrated half a century since the birth of Cerámicas Gala.
Last 2015 we celebrated half a century since the birth of Cerámicas Gala. 50 years of history are the journey of a company that continues to focus on constant evolution and close treatment of our clients.
Cerámicas Gala S.A was created in Burgos in 1965 with the initial corporate name of Cerámicas Scala S.A, and with its first icon, a white swan included in the brand, which accompanied the brand in its different versions until the first decade of this century. Gala was born at this time under the so-called Industrial Promotion Plan, a plan that had the objective of promoting our country towards economic and industrial development. A time where Gala begins with the exclusive production of hygienic-sanitary products. An industrial factory of 18,000 m² for the manufacture of vitrified porcelain for the bathroom. A single tunnel-oven formed its backbone, along with the rest of the manufacturing facilities necessary to feed it.
With the ability to work, to improve, and with rigorous quality in the completion of the porcelain pieces, progress was made in these difficult beginnings. Starting in the 70s, distribution and awareness of the brand expanded throughout the national territory.
The range of products of the time was very colorful, with finishes in such unique tones as mink, avana yellow, turquoise blue or tile, in addition to white. Demand was growing thanks to the context of economic takeoff that the country was experiencing, where the urban landscape was changing with the construction of more buildings and homes.
With production increasing, a second tunnel kiln was inaugurated in the 1970s to supply demand. Mythical toilet collections from this era, such as Florida, Espacio, Sirio, Aquatonda, Gala2000 or Nova Espacio, marked Gala's foundation in the market. During this period, the marketing of bathroom accessories, such as porcelain accessories, steel and cast iron bathtubs, also began.
A time when a new value was established at Gala: maximum attention to the customer, our distributors and professionals linked to construction, such as architects, engineers and builders.
The 80s arrived and, as the years passed, our catalog continued to increase and new collections followed one another, with attention also focused on export, which would allow Gala to have a presence on all five continents.
It is committed to greater specialization in design, always paying attention to the fashionable colors of the time and without forgetting, from the beginning, the fundamental values of the company: desire for improvement, maximum quality, current designs, trust and permanent service .
It is worth remembering representative porcelain collections that were born at the end of the 80s – and that were emblematic of the 90s – such as Top, Aurea, Loa, Bácara, Marina and Diana. Elia is also from this era, an emblematic series that, after various design revisions, has endured to this day.
With 25 years of experience, the 90s were a revolution. At Gala, we were no longer thinking only about toilets but about a more global idea, to provide a broader offer linked to the bathroom. Thus, acrylic bathtubs were added to the catalogue, large bathtubs such as Sirena, Omega and Magia, introducing a new concept of the bathroom that added, to the functionality of the room of previous years, the pleasure of bathing with the hydromassage, an area of the home. now linked to relaxation. The development of this idea of a relaxation space was also reinforced with the inclusion of hydromassage cabins and columns in acrylic material.
Gala had come a long way as the turn of the century approached, ready to face the new social and cultural changes that were about to take place. In this new decade, the brand evolved by adding more products to its catalogue: taps and bathroom furniture. This evolution was also reflected in the 2003 update of Gala's visual identity, a prelude to the current brand. In order to reinforce the brand's positioning, advertising campaigns were also carried out in the specialised press, indicating that Gala was at that time ‘The Art of the Bathroom’. At a time when information and product knowledge were increasingly important, new communication channels had to be set up, such as the company's first website or bookshops with technical information for specialised professionals, actions that marked the spearhead of today's Gala.
Our 50 years have brought new values and new products to the company, thus providing complete solutions for bathroom projects, always in line with new interior design trends. A single catalogue that offers our distributors all the products for the bathroom and, now also, expanded with ceramics, floor and wall tiles, which can be incorporated into kitchens, living rooms or exteriors.
50 years that can be summed up in values that have been cemented decade after decade and that now form part of this company - quality, customer focus, design, innovation, modernity and respect for the environment - and an identity that has always been close, both in terms of our commitment to offer products that are in keeping with their time, and close in our service, close in order to have the means to improve the sale of our products, and close to our environment, institutions, employees and the city of Burgos.
As a company we take our 50th anniversary with great responsibility and we will continue with great enthusiasm to be part of the future history.
With 25 years of experience, the 90s were a revolution.
Gala was no longer thinking only about sanitaryware but about a more global idea, to provide a wider offer linked to the bathroom. Thus, acrylic bathtubs were added to the catalogue, large bathtubs such as Sirena, Omega and Magia, introducing a new concept of the bathroom that added, to the functionality of the room of previous years, the pleasure of bathing with hydromassage, an area of the home now linked to relaxation. The development of this idea of a relaxing space was also reinforced with the inclusion of acrylic hydromassage cabins and columns.